Software Testing And Digital Marketing

1. Introduction to Software Testing And Digital Marketing

Software testing forms an integral part of software development. Testing usually involves comparing expected results with actual results, so that the system is bug-free. Software testing can be done manually or using automation.

Digital marketing is also known as online marketing, web marketing or internet marketing. With the advent of Google, LinkedIn, Facebook and Twitter, people became highly dependent on digital marketing in their day to day lives. It is a procedure wherein strategies were formed and executed to gain the interest of customers browsing different websites and increase the chances of winning a click to their advertisements.

2. Advantages of Digital Marketing

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

Global reach - a website allows you to find new markets and trade globally for only a small investment.

Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods

Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.

3. Software Testing And Digital Marketing Syllabus

MANUAL TESTING, SELINUM, LOADRUNNER, JMETER, UFT, POSTMAN, API TESTING, FIREBASE TEST LAB, LINUX SHELL SCRIPT, GIT, VPS, HTML, CSS, SEO, GOOGLE ANALYTICS, AD WORDS, GOOGLE ADS, EMAIL MARKRTING, PPC, CONTENT MARKETING, WEBMASTER, SMO, LINKEDIN, YOUTUBE, FACEBOOK, INSTAGRAM

Frequently Asking Questions

Fees Structure

One to One Training : 45,000 INR
2 Students Per Batch : 38,000 INR
More Than 2 Students : 34,000 INR

Duration

4-6 Months
Daily 3-6 Hours

Brochure

Download

Mode Of Training

Classroom Training
Online Training
Weekly / Weekend Training
Internship Training

Why Choose Us

100% Practicals & Job Oriented
Online & Classroom Training
Live Project
Professional Traineers

Course Outline

Software Testing And Digital Marketing

Best Offer & Support

Updated To recent industrial need .
Team Member

12 Years Of Experenice In Technical Area